Monthly Archives: April 2015

Tips for Direct Marketing to Families with Kids

By Don Jayaleth , on Sep 05, 2014 When children enter the picture, the whole family dynamic changes. Your marketing dynamic must change, too, if you want to successfully reach this demographic. Families with kids demand variety, value, and convenience, and they present both unique challenges and opportunities for businesses. Historically, this group has responded…
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Let Them Know They’re in Your Delivery Area

By Don Jayaleth , on Aug 21, 2014 Knowing and understanding customers’ needs is important for every successful business owner and manager, and in some businesses, delivery services are absolutely vital to the customer. For example, pharmacies, takeaways, couriers and furniture stores all have customers that depend on delivery services; catalogue delivery is an important,…
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Five Design Strategies For Supermarket Flyers

By Don Jayaleth , on Aug 8, 2014 While the rules of effective ad or flyer design are basically the same across the board, certain industries have strategies and standard practices that are unique. Even if you are a small, local food business rather than a large national chain with a million dollar marketing budget,…
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Do People Still Clip Coupons From Leaflets?

By Don Jayaleth , on July 14, 2014 Coupons have historically been a good way of gaining new customers, and they can help you track how effective letterbox campaigns have been, too. These days, there are so many new ways to advertise to consumers, especially electronically, that you may wonder if letterbox coupons still work.…
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